The study “Values & Visions 2030“ was designed as a future and value study mostly comprising of methods that are part of the traditional Delphi approach. However, due to the panoramic nature of the research question, further methodological modules were added. The study was structured in a way that during its course, phases of data collection and phases of data analysis were alternated.
The first goal was to identify the five megatrends. For this purpose, we chose a qualitative, theoretical approach by analysing literature and conversations with experts. In a second step, we developed so-called “value theses“ based on these megatrends. These were then evaluated by citizens and experts in a representative online survey – meaning they were tested in practice using a quantitative method. The participants of this survey were confronted with future scenarios and asked how common a certain scenario might become in future and whether or not such a scenario would even be desirable. Their answers reflect eight value fields which we have then analysed in the last step of the study. In brief: what are citizens‘ and experts‘ images of the future and what do they think about these prospects?
Since the 1990s we have been identifying the values that would play a role in different societies in the future. It has always been the goal of our future and value research to take currently visible developments and develop them even further – to be one step ahead of the present and to project the present into the future with scientifically valid methods, as realistically as possible. This publication combines the central insights of our current research and is the first of a series of reports with different focuses. The study is the most recent one in our series of studies on that topic including three general Delphi studies and one Delphi study on the topic of mobility in the context of brand management and product development. The last Delphi study – titled “Vision 2017“ – was published exactly 10 years ago. It’s about time for an update!